They'll Announce It When They Feel Like It

"For those who believe, no explanation is necessary. For those that don't believe, no explanation will do. ~ Jeff Jarrett People really need to stop trying to analyze when and where Nintendo will give info on the successor to the Nintendo Switch.  They also need to stop acting like they weren't expecting Nintendo to reveal something by this point and then act as though it would be a "mistake" to announce it now when they know for certain that they aren't getting the info that they wanted, when they wanted it. The picture above describes where we are with the Switch successor. I'm not going to post the quote, but if you have seen the movie Spaceballs you know what I am talking about. On March 17th, 2015, Nintendo “announced” that it was working on a new device code-named “Project NX.”  They also said not to expect to hear anymore about the device for at least one year.  The Nintendo Switch was unveiled in October of 2016.  So they did exactly what they said, and food for though going forward.

Nintendo announced the successor to the Nintendo Switch in May of 2024 of this year and stated that we will hear about the console before the fiscal-year ends which is between March and April of 2025. So, we are well within the window of Nintendo announcing something, and any time is fair game. It seems like people that didn't get information when THEY wanted to get it are now trying to rationalize it by saying things like..... "Well, why would Nintendo reveal it before the Holiday? That just doesn't make sense." Of course, these same people had NO PROBLEM with this idea when they thought they were for sure getting some news about the Switch successor before those dates that THEY CHOSE for it to be revealed expired. The whole notion that Nintendo does not want to disturb Holiday sales by announcing a new product is a misnomer for a lot of reasons. Here is why.

In 2016, Nintendo announced bundles for both the Wii U and 3DS that were to go on sale AFTER the announcement of the Nintendo Switch. Yes, the Wii U was a failed platform, but with that being the case, what sense does it make to create a new bundle for it unless you expected it to be profitable? Companies don't just make bundles for the sake of making them. They do that because they expect to make money. So, clearly Nintendo did not feel that the announcement of the Switch would affect those sales or affect them enough to where it would severely curtail profits. The factor that you have to remember is that Nintendo is a publicly-traded company. Regardless on how much cash Nintendo has on hand (which is in the billions,) shareholders don't have access to any of that. Their profits are tied into the market cap. So, if Nintendo market cap is low (which is was at the time compared to now,) so is the stock for the shareholders. So, they want assurance that Nintendo would do something to bolster profits. To add to that, the 3DS WAS selling very well, and consistently. It continued to sell well even after the Switch was launched. The Switch was shown as a hybrid-device which means that it would take the place of a device that was actually selling very well. Sure, the Switch cannot do 3D, but no one was using 3D anymore on the 3DS at that time anyway. So, it would be logical to say that revealing a new device that is substantially more powerful than the 3DS before announcing new bundles for a console that was the only saving-grace for Nintendo in the 8th-gen was a huge risk for shareholders, but they did it anyway, and it worked just fine. So, that is why I call shenanigans on the whole idea of Nintendo not "revealing" the Switch successor before Black Friday because they do not want to disturb Holiday sales. I mean, Nintendo LITERALLY did the exact thing people are claiming they would "never" do, and they refuse to acknowledge or, or make excuses as to why they wouldn't know even when they are in a position of power where there is no risk at all, only gain, whereas when they actually did it, they were in a position of weakness and if it didn't work it could have caused major damage. To summarize... ~ 1. NO ONE was claiming this idea when they FOR SURE thought that the Switch successor would be unveiled around the same time the Switch was.

~ 2. When Nintendo was in a bad financial situation in 2016 where they needed strong sales from the products that they already had on the market to satisfy their shareholders, they still chose to unveil a product with superior qualities and capabilities that would make both of the incumbent products superfulous, and it didn't have a deleterious-effect at all. People also need to understand that what Nintendo did in 2016 was just a teaser-trailer. Just a quick-video to show you what it was, and primarily what it was about. That was basically it. We didn't get a full blow-out of the device for another three months A three minute and thirty-seven second trailer was definitely enough to get the industry buzzing, but not nearly enough information to make an informed-decision on a purpose. Yet STILL, they gave you the release date of the device on March 2017. Further proof of them either not caring, or feeling that this information would not be an issue for Holiday sales. Lastly, to put this to bed once and for all let me just be blunt.

Announcing the Switch successor will NOT prevent the Nintendo Switch from surpassing the Sony PlayStation 2 if that is something that you care about. I don't. No money is going into my bank account if they break that record, and I would be safe to venture a guess that the people that DO care, this applies to them as well. Nintendo has already stated that it will support the Switch well into the next-generation. This is not unique. In fact, it is par-for-the-course for consoles that sell over 100+million units. For instance, the Sony PlayStation 2 (which is the best-selling console of all-time FOR NOW,) released in the year 2000 and did not stop production until January of 2013. That was just 9 months before the PlayStation 4. That's lasting 2 full console generations. The original PlayStation sold well into the PS2 lifecycle. The Wii sold well into the Wii U lifecycle. The PlayStation 4 is STILL being manufactured today 4 years into the PlayStation 5 lifecycle. The Nintendo Switch has been on the market going on almost 8 years and has not even had a PRICE DROP, yet. So, this thing has long legs and will have no problem selling 10-15 million more units by the time it is no longer being manufactured. So, there is no logical reason AT ALL why Nintendo cannot, or should not announce the Switch successor before the Holiday season. When it absolutely could have hurt them in the past, it did not. I don't know when they will. If I had to venture a guess as to why it has taken so long to say anything, I would say that it has something to do with development or production. There is a snag somewhere that is hindering progress and they cannot take an incomplete product to their shareholders. Even if the "design" itself is finished, there are TONS of moving parts to mass-producing any consumer product, and you are dealing with dozens of companies all supplying different pieces to your end-product. If any one of those partnerships goes sour, or has technical difficulties in manufacturing those parts, that can slow the whole train down. Again, this is just a guess. I have no knowledge or proof that there are any delays in production. This is just something that happens a lot in the production of consumer electronics. For the people are basically saying..... "Well, since the Switch 2 wasn't announced when I thought it would have been, should have been, or when I wanted it to, it shouldn't be revealed before the Holidays at ALL," ......I feel like that is just a coping-mechanism. They won't admit that, but that is what it is in my opinion. I've already given a preponderance of evidence as to why in this blog. Nintendo does not need to sell another Nintendo Switch EVER AGAIN. In fact, Nintendo could not sell ANYTHING for 20 years, and still be just fine. They have 13 billion dollars in liquid-assets (cash-on-hand.) That's money they can take out of the bank and put in their pockets. Outside of the hardware just not being ready (which is just a possibility I threw out there,) there are no internal or external reasons why Nintendo cannot drop a three-minute trailer introducing a new product. NONE. It's not because they are afraid of it disrupting Holiday sales. It's not because they feel it will hinder a shot at surpassing the PS2. It's not because of the US Elections which is an idea I find COMPLETELY ridiculous. The only way that would be an issue is if they announced it ON Election day, where it would almost certainly get lost in the shuffle. I would agree to that part. Sure.

Many people have already voted. Many people are voting today, and they will be tomorrow. November 5th is the deadline TO vote. Nintendo could drop a trailer today, tomorrow, Saturday, Sunday, or Monday. I'm sorry, but it just makes no sense at all to even suggest this. Nintendo is a Japanese company. The whole idea and design of Switch was to cater to THAT market. Sure, it is popular in the US, but the Western market has always been set-top box central. The PlayStation 5 outsells the Switch 3-to-1 in North America and Europe respectively. The Switch outsells the PlayStation 5 by a 5-to-1 margin in Japan. Even the XBOX Series X sells as well if not MORE on weekly basis in North America than the Switch, and of course it sells virtually NOTHING in Japan. I don't know when we will get any concrete information about the Switch successor. I have absolutely no idea. I have sufficiently proven why there is no reason they cannot. The reason why they haven't announced the successor to the Nintendo Switch is simple.....

THEY AIN'T GOT TO RIGHT NOW Period, point blank.